About Alexia Sichere - Founder
Alexia
set up Foxysales in 2011 with the aim of offering the best and high
quality products to busy mothers at affordable prices. As a working
mother, Alexia had no time to go out to physical shops and had to rely
on online shops. Foxysales was thus set up, as she realised that there
was only a limited range of shopping products available online in South
East Asia, when there was so much more which could be offered.
Before
Alexia and her husband settled down in Singapore with their child, she
worked as the marketing honcho at a children’s book publishing house in
France for 5 years. Even before she had her first child, Alexia was
already passionate about the kids industry, especially books and
educational toys. She often travels to look for new products for kids,
and also sources other types of product too; both online and offline
through parenting magazines. She just had her second child and super mom
does not stop here.
About Maelle Ternot - Partner
Maelle
joined Foxysales as Alexia’s partner early 2012. Her vision is to make
all mothers in South East Asia super-stylish, and she is working towards
that goal by bringing the most fashionable and trendy outfits to
Foxysales.
Maelle
started her marketing career in Dior Couture, Paris in 2005. Before
joining Foxysales, she worked for an established French cosmetic brand,
Yves Rocher, where she developed her keen eye for colour and seasonal
palettes.
By
maximizing her knowledge of fashion and beauty, Maelle is able to bring
the latest and most stylish items to Foxysales. This ensures that the
selection of items at Foxysales is up-to-date and fashionable for women
in their thirties, especially those who are mothers.