ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion forward twenty-somethings through theirr website, asos.com. They ship, for free, to 234 countries and territories from their 1.1 million square foot global distribution centre in the UK. They tailor the mix of own-label, global and local brands sold through each of their nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.
ASOS's websites attract 29.5 million unique visitors* a month (31 December 2012: 23.7 million) and as at 31 December 2013 had 14.8 million registered users (31 December 2012: 10.5 million) and 7.9 million active customers** (31 December 2012: 5.6 million).
* Desktop visitors only; excludes mobile and tablet visitors
** Defined as having shopped in the last 12 months
* Desktop visitors only; excludes mobile and tablet visitors
** Defined as having shopped in the last 12 months
For more information please see www.asosplc.com
What the fashion press are saying about us:
“The online wonder store is ablaze with hot designers.”Marie Claire
“In just nine years ASOS.com has gone from niche get the look website to massive internet phenomenon.”Grazia
“Asos.com is the credit crunch defying brand. ”Esquire
“The undisputed champion of online fashion.”The Times Magazine
“The word on the street is ASOS.”Evening Standard
“ASOS.com’s trend led mix of clothes, accessories and beauty products is perfect for lunchtime browsing.”The Guardian
“With its boundless enthusiasm for trends, ASOS.com is contagious.”The Times
“ASOS.com is changing the way the nation shops. ”The Telegraph Magazine
Corporate Social Responsibility
Click here to view their Corporate Social Responsibility policy.
Brief History
- 2013
- Launched Chinese language site – bringing the total to 9 language specific sites.
- 2013
- Launched Russian language site
- 2013
- Opened more international offices in Lille, France and Berlin, Germany
- 2012
- Opened first international office in Sydney, Australia then followed with their second international office in New York
- 2011
- Launched Australian,Italian and Spanish language ASOS sites
- 2011
- Launched iPhone and iPad app
- 2011
- Launched ASOS Fashion Finder
- 2011
- Launched ASOS Facebook Shop
- 2010
- Launched ASOS Marketplace
- 2010
- Launched American, German and French language ASOS sites
- 2010
- Launched ASOS Mobile
- 2010
- Achieved CarbonNeutral® company status
- 2009
- Launched ASOS Life
- 2009
- Launched Designer Store
- 2008
- Launched ASOS Outlet
- 2007
- Introduced ASOS own label for Men
- 2007
- Launched ASOS Magazine
- 2006
- First UK online store to launch catwalk
- 2005
- Buncefield Fuel Depot explosion closes business for 6 weeks
- 2005
- Launched ASOS Beauty
- 2004
- Introduced ASOS own label for Women
- 2004
- Maiden profit
- 2001
- ASOS PLC Holdings was admitted to AIM on the London Stock Exchange
- 2000
- ASOS launched
Awards History
- March 2014
- Pureplay Etailer of the Year, International Growth Initiative Award for their Russian Launch and Retail Leader of the Year – Retail Week Awards
- Feb 2014
- Best Retailer Peak Performance of the Year – Delivery Excellence Awards
- Jan 2014
- Company of the Decade – Quoted Company Awards 2014
- Dec 2013
- Best Online: ASOS - Femalefirst High Street Fashion Awards 2013
- Nov 2013
- Best Online Retailer - British Plus Size Awards 2013
- Nov 2013
- Private Sector Cloud project of the Year - SVC Awards
- Nov 2013
- Fashion Pure-Play Etailer of the Year - Drapers Awards
- Nov 2013
- Best Use of Tech in the Digital Economy - UK Tech Awards
- Nov 2013
- Best results presentations for investors and analysts / Most improved IR / Best communication of investment proposition / Best one-on-one investor
- meetings / Best overall company IR - 2013 IR Society Awards
- Nov 2013
- Editor of the Year, Branded Content - BSME awards 2013
- Oct 2013
- Best Compensation and Benefits Scheme - Payroll World Awards 2013
- Oct 2013
- Online Retailer of the Year / IT Team of the Year - Retail Systems Awards
- Oct 2013
- Fabulous online one-stop shop / Fabulous for Curves - Fabulous High Street Fashion Awards
- Sept 2013
- Fulfilment Initiative of the year award - Retail Week Supply Chain Awards
- Sept 2013
- Best Online Shopping (voted by readers in Hong Kong) - The List Readers Choice Awards 2013
- July 2013
- Best Online Beauty Navigation Website For 2013 - Instyle Magazine
- July 2013
- Platinum Quality mark - Payroll Giving 2013
- July 2013
- International Award and The Judge’s Award - Internet Retailing Awards
- June 2013
- Best content marketing / Best social media marketing / Best leading edge thinking – The Marketing Society
- June 2013
- Cross-Border Award - European E-commerce Awards 2013
- March 2013
- Most Effective Payroll Giving Scheme at the Pay and Benefits Awards
- March 2013
- Pure Play Etailer of the Year - Oracle Retail Week Awards 2013
- Feb 2013
- Best in the UK - Customer Service Awards
- Feb 2013
- Best Retail PLC at the UK Stock Market Awards 2013
- Nov 2012
- Larger Etailer of the Year and Growing Retailer of the year - Drapers Awards 2012
- Nov 2012
- Best Fashion Retailer, Best Place to Spend £150 & Best Online Shopping - Company Magazine's Fashion Awards
- Oct 2012
- Winner for Most Innovative Promotional Partnership and Highly Commended for Best Relaunch of an Existing Scheme - National Payroll Giving
- Excellence Awards
- Oct 2012
- Fashion Innovation - RSPCA Good Business Awards
- Oct 2012
- Fabulous Online - Fabulous High Street Fashion Awards 2012
- Oct 2012
- Best Communication - AIM Awards 2012
- Oct 2012
- Large etailer of the Year, mCommerce Strategy & Best Social Media Strategy - IMRG eCommerce Awards for Excellence
- Sep 2012
- Best Online Store - High Street Style Awards (U Magazine)
- Sep 2012
- Pure Play Etailer of the Year - World Retail Awards
- Sep 2012
- Prix d'OR winner for 2012 - Online Retail Awards
- Sep 2012
- Online Retail Marketing Campaign of the Year (Summer Sale) - Online Retail Awards
- Sep 2012
- Online Retail Mobile Site of the Year - Online Retail Awards
- May 2012
- Forum Prize 2012 – TextilWirtschaft Magazine
- May 2012
- Best Retail and Best Use of Video/Moving Image for Urban Tour - Webby Awards
- May 2012
- Best Website for ASOS Marketplace and Retail Award for ASOS Marketplace - Revolution Awards
- Apr 2012
- Platinum Quality Mark Award for Payroll Giving
- Nov 2011
- Larger Etailer of the Year - Drapers Awards
- Nov 2011
- Best Community Site for ASOS Marketplace - BIMA Awards
- Oct 2011
- Gold award for ASOS Marketplace - The Lovie Awards
- Oct 2011
- Silver award for ASOS.com and Urban Tour campaign - The Lovie Awards
- Oct 2011
- Best Use of Social Media - IMRG e-Commerce Awards for Excellence 2011
- Oct 2011
- International e-Retail - IMRG e-Commerce Awards for Excellence 2011
- Oct 2011
- Best Large Online Retailer - IMRG e-Commerce Awards for Excellence 2011
- Oct 2011
- The Online Gold Award (OLGA) - IMRG e-Commerce Awards for Excellence 2011
- Oct 2011
- E-tailer of the Year - UKFT Export Awards 2011
- Aug 2011
- Best Online Fashion Retailer, Best Site Design and the 'I want what she’s got celebrity style' - Reveal Click to Buy Awards
- June 2011
- International Solution of the Year - Retail Week Technology Awards
- June 2011
- Best Social Media Strategy - New Media Age Awards
- June 2011
- Best Vintage and Best New Fashion Site for ASOS Marketplace - Handbag.com Online Fashion Awards
- June 2011
- Best Online Only Fashion Site - Handbag.com Online Fashion Awards
- Jan 2011
- Best Pure Play Etailer - Drapers Etailer of the Year Awards
- Dec 2010
- Outstanding E-tailer of the Year - WGSN
- Nov 2010
- Fashion Retailer of the Year - Company Magazine
- Nov 2010
- Best Online Shopping - Company Magazine
- Nov 2010
- Best Shoes Under £150 - Company Magazine
- Nov 2010
- Best Place to Spend under £150 - Company Magazine
- Oct 2010
- E-Commerce Awards - Best Direct Retailer
- Oct 2010
- E-Commerce Awards - Best Use of Social Media
- Oct 2010
- Aim Awards - Company of the Year
- Sep 2010
- Cosmopolitan Blog Awards. Best Etailer blog
- July 2010
- Awarded Best use of Payroll Giving from the Institute of National Fundraising
- June 2010
- Linkshare Golden Award for International Advertiser of The Year
- May 2010
- Achieved CarbonNeutral® company status
- Jan 2010
- Golden Chariot Award For Delivery Excellence
- Dec 2009
- Handbag.com Online Fashion Awards 2009 - Best Boutique Site
- Dec 2009
- User Generated Content Innovation Award – eCommerce Awards for Excellence 2009
- Dec 2009
- Best Customer Experience – eCommerce Awards for Excellence 2009
- Dec 2009
- Best Pure-Play Retailer – eCommerce Awards for Excellence 2009
- Dec 2009
- Online Gold Award (OLGA) for the Best e-commerce Site 2009 – eCommerce Awards for Excellence 2009
- Nov 2009
- Drapers Awards 2009 - E-tailer of the Year
- Nov 2009
- National Business Awards - Grant Thornton Mid-Cap Business of the Year
- Nov 2009
- Company Fashion Awards - Best place to spend £50
- Nov 2009
- Company Fashion Awards - Best place to spend £250
- Nov 2009
- Company Fashion Awards - Best Online Shopping
- July 2009
- Retail Week Technology Awards - IT Team Of The Year
- June 2009
- IR UK & Continental Europe Awards - Grand Prix for best overall investor relations – companies on small-cap exchange
- May 2009
- Drapers Footwear Awards - Etailer of the Year
- Apr 2009
- Growth Company Awards – Aim Company of the Year
- Mar 2009
- Cosmopolitan Online Fashion Awards – Best Online Retailer
- Mar 2009
- Cosmopolitan Online Fashion Awards – Denim to Die For
- Mar 2009
- Cosmopolitan Online Fashion Awards – Best For Bargains
- Jan 2009
- Drapers Etail Awards – Best Customer Experience
- Jan 2009
- Drapers Etail Awards – Best Etailer of the Year
- Nov 2008
- Esquire Awards – Best Credit Crunch Survivor
- Nov 2008
- Company High Street Awards – Best Online Shopping
- Nov 2008
- Company High Street Awards – Best Place to Spend £50
- Nov 2008
- Company High Street Awards – Best Place to Spend £150
- Nov 2008
- APA Awards – Most Effective Retail Consumer Magazine of the Year
- Nov 2008
- APA Awards – Integrated Marketing Solution and Digital Activity of the Year
- Oct 2008
- Aim Awards – Best Performing Share over 5 years
- Oct 2008
- Aim Awards – Company of the Year
- Sep 2008
- Maxim Style Awards - Brand of the Year
- Sep 2008
- Maxim Style Awards - Multiple Brand Retailer of the Year
- May 2008
- PPA Awards 2008 - Customer Magazine of the Year
- Apr 2008
- In Style Shopping Awards 2008 - Best Online Shop
- Mar 2008
- Cosmopolitan Online Fashion Award - Retailer of the Year
- Mar 2008
- Retail Week Awards 2008 - Online Retailer of the Year
- Nov 2007
- APA Awards - Most Effective Retail Consumer Publication
- July 2007
- Business XL - Growth Company of the Year
- July 2007
- Business XL - Company of the Year
- May 2007
- The Drapers Footwear Awards - Etailer of the Year
- Apr 2007
- getlippy.com Fashion Awards - Best Online Shopping
- Mar 2007
- Retail Week Awards 2007 - Online Retailer of the Year
- Nov 2006
- Drapers Awards 2006 - E-tailer of the Year
- Oct 2006
- Company High Street Awards - Best Online Shopping
- Oct 2006
- AIM Awards - Best Communication
- Feb 2006
- More Magazine Fashion awards - Most Addictive Online Shopping Site
- Nov 2005
- Drapers Awards 2005 - E-tailer of the Year
- Mar 2005
- Retail Week awards - Rising Star of the Year
- Feb 2005
- More Magazine Fashion awards - Most Addictive Online Shopping Site
- Feb 2005
- More Magazine Fashion awards - Must Have Partywear
- Oct 2004
- AIM Awards - Best Performing Share
- Sep 2002
- E-Commerce Awards - Highly Commended
- Mar 2002
- Retail Week Awards - Best Newcomer Finalist
- Dec 2000
- Voted 'Best Trendsetter' by Sunday Times
Offices
London
ASOS.com - London HQ
Greater London House,
Hampstead Road
LONDONUKNW1 7FBHampstead Road
Customer Care
ASOS - Customer Care
Building 2. Peoplebuilding, Maylands Avenue,
Hemel Hempstead Industrial Estate
HEMEL HEMPSTEADUKHP2 4NWHemel Hempstead Industrial Estate
Logistics
ASOS - Logistics
Park Spring Road
GRIMETHORPE BARNSLEY UK S72 7GX Company Information
Registered in England - 3584121
VAT number - 788 6225 77